November 7, 2001
ATLAS SPIRIT USA UPDATE
Dear Model Railroader,
I would like to thank everyone who has made the ATLAS “SPIRIT USA”
campaign such an overwhelming success. With less than 8 days to go before
we stop taking orders, sales to date are over $75,000. Your interest and
generosity has proven what we have known all along, that model railroaders
are truly caring and giving people.
is in the process of determining which charities will be the benefactors
of your kindness. Whether we can find one that is most deserving, or
multiple charities that we feel should be given a share, will be dependent
on the specific work they are doing, as well as assurances that the money
will go directly to the victims and their families most in need and not to
administrative expenditures of the charity.
like to briefly explain to you why I felt compelled to go down this fund
raising road with you. I, like many other citizens throughout the United
States and the world, was horrified by the tragedy resulting from the
attacks of September 11th. I also felt frustrated about knowing what
exactly I could do to help.
born in New York City and grew up, in part, on Long Island, across the
street from a firehouse. These firemen were the greatest bunch of guys a
kid could know and motivated me to become a volunteer firefighter later in
life. In addition, many police, fire and other uniformed service personnel
throughout the United States just happen to be model railroaders. This
connection turned into what could I do, then what possibly Atlas could do,
and finally what the model railroad community might
do. The answer is, apparently, quite a lot.
discussed my feelings at our weekly marketing meeting and everyone
immediately pitched in. I’d like to thank the employees at Atlas who
assisted in getting this campaign so quickly off the ground.
The commitment of Atlas, along with your enthusiastic involvement,
has resulted in a notable achievement that encourages us to consider one
more offering of products, based upon your recommendations, later in the
again, from the bottom of my heart, thank you for your support and I will
provide a final report to you in February once the Spirit USA products
arrive and we’ve collected the funds.
those of you who have not yet selected your N, HO or O scale SPIRIT USA
products, please place your
Model Railroad Company
Atlas O, LLC